Gallup, a US-based research firm, has announced that it is ending its regular tracking of presidential approval ratings—a practice it maintained for 88 years. This is reported by The New York Times.
The decision was taken as part of a review of the company’s strategic priorities. According to Justin McCarthy, a Gallup spokesperson, the organization plans to focus on surveys addressing pressing social issues and public policy. “We are focused on delivering analytics that inform and drive meaningful change,” he said.
Gallup explained that the market is now saturated with numerous other studies measuring presidential job approval. In these circumstances, the company noted, such ratings are no longer an area where Gallup can make its most distinctive contribution.
The monthly presidential approval ratings published by Gallup served for decades as one of the key reference points for media outlets assessing public sentiment.
The most recent such survey was released in December 2025. According to its findings, Donald Trump’s job approval rating fell to 36%.
Previously, in 2015, Gallup had already discontinued the publication of candidate popularity ratings during presidential election campaigns.